LFT Etica

07. november 2018

NRK med spesialtilpassede fonter. Viser denne artikkelen med våre gode sammarbeidspartnerer Typetogether og NRK.

 

The Norwegian public TV station, NRK, commissioned TypeTogether to create a tailored typeface for their new branding based on Leftloft’s LFT Etica. Since LFT Etica had already been established in NRK’s identity program, TypeTogether collaborated with the original designers at Leftloft to accomplish this goal, eventually creating the wide-ranging LFT Etica Sheriff as a result.

NRK07

POINT OF ORIGIN

NRK wanted to strengthen and improve their brand position. So in 2010 the internal design team at NRK collaborated with the Scandinavian Design Group (SDG) in developing a new visual identity based on NRK’s original vision and values: open, courageous, and trustworthy. This resulted in the circle divided by three lines, strong modern colours, and a contemporary typographic palette with LFT Etica. Over the next few years the typeface gained room within the NRK mother brand and in 2013/14 the need for a complimentary slab typeface arose.

This sturdy slab version of LFT Etica, was to be customised to serve NRK’s identity needs mainly for the News (Nyheter) and Sport channels on the web and TV, and as a broadcasting font. Additionally, the new slab was to be used in the logotype for Nyheter and Sport. Read more about the development here.

One of the initial concerns was the rather generous width of the LFT Etica fonts, so it was decided to test a condensed version which had already been in the beta development stage for retail. After some discussion with the internal design team at NRK and consulting SDG, the chosen starting point fell to LFT Etica Condensed Semi-Bold and LFT Etica Condensed Book.

NRK03

2014_NRK_24

NRK’s corporate identity using LFT Etica.

 

DEVELOPMENT

The first stage was comprised of three design suggestions within the slab theme. The words Nyheter, Urix, and Ytring, important to NRK, together with a small set of key letters were developed by the original designers of LFT Etica at Leftloft. Given that the role of the slab was complimentary to the original sans, the general stem thickness and vertical proportions were therefore maintained. The three directions differentiate themselves by finer details such as serif construction, terminal shape, and alternate forms of ‘a’ and ‘g’.

All design teams felt that option 3 proposed the best solution for the new brand, appearing more open and friendly than the other two ideas.

NRK04

Comparison of the three design directions.

NRK05

Design option 1 details.NRK06

Design option 2 details.

NRK08

Design option 3 details — the direction chosen by the teams.

Credits
Lead design
Leftloft

Art direction
NRK design team
Veronika Burian & José Scaglione

Supportive design
Octavio Pardo

Engineering
Sonja Stange

 


Molto

04. oktober 2018

1840_fontfredag

Molto er en multifunksjonell slab serif font, og gir unike mulilgheter til en robust og rettkantet struktur. Den kommer i 9 snitt og er brukes til å gi maksimal oppmerksomhet med unike alternativer av bokstavformene. De to tykkeste snittene (Black og Fat) fungerer perfekt som overkrifter i magasiner, titler og plakater.
Fontens syv andre snitt, med sine klassiske og lesbare former, er ment for tekster av alle størrelser.

Typetogether 2018


Molto enkeltsnitt – kr. 790,- +mva

Molto Family ( 9 snitt) – kr. 4.230,- +mva


Kontakt oss! 23 28 76 30 – luth@luth.no


%d bloggere like this: